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  1. Whether it’s traffic lights, caution signs or traffic cones - we’re subconsciously trained to respond to colors.

    This is exactly why when I saw these cabs outside Columbia College, I did a double take wondering why cops were patrolling the campus. It was only after I got a little closer that I realized they’re actually cabs. They’re just blue.

    I can understand that different cab companies would want to brand themselves differently, but couldn’t they have picked a hue of yellow?

    Just saying, would you wave down a cop car or a bright-yellow-obviously-I’m-a-cab car for your ride to work?