“Make the world easier to use” is a pretty powerful statement, but if anybody can make it, it’s foursquare.
Formerly Dodgeball, which was acquired by Google in 2005 and later rendered a dead project, co-founder Dennis Crowley started this little baby from scratch. And it’s come a long looooong way. From just being a check-in service that didn’t care how far you were to check you in, Foursquare has partnered up with major brands like Louis Vuitton to deliver deals to the customer to their cell phone and big names like the Museum of National History to spread nuggets of historical information around the user’s GPS location.
I too, formerly thought it to be a somewhat stalkerish app. But I’ve long since dropped that idea. It’s about sharing experiences and unless you choose to do so, the app actually doesn’t publish your information to the public.
The new website looks very chic! The home page (so for new users) looks a lot more inviting than it did before, though I do miss the constant update of people becoming mayors of places (might be a privacy related concern) that used to grace the home page.
The internal workings i.e., profile page is pretty similar to before. The top navigation bar is slightly thinner and sleeker looking and there are less lines staring at you and a lot more white space. Which seems like the way to go nowadays. Google Docs, 4sq, we’ll have to see who’s next.
One thing I’m not a fan of is the rounded-corners profile picture of the user on the top right corner. Kinda out of place and really not flattering.
What I love is the front page and the graphics on it. Oh, the graphics! They rotate and they twirl and they shine and they mesmerize. I especially love the carefully chosen words and how the five panes tell a story of what you can achieve if you harness the power of Foursquare.
Dennis says he eventually sees Foursquare being able to tell him the must-see places to go to and visit if he ever travels somewhere new based on where his friends have checked in and what kind of places he frequents. I think that’s a wonderful future to look forward to.
Hi Huda, welcome to Paris! Might we suggest you visit “The Louvre”
OK, that was a little obvious, but you get what I mean - it has the potential to be Siri, only smarter and a lot less talkative
Sam Brown is a user-interface designer at Foursquare. Read his blog post about the redesign here.